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B2B Meetings between German Sales Rep and Spanish Manufacturers in Stuttgart

b2b meetings ITC News bin

The main aim of the event was to put the manufacturers in touch with the right German agent for them.

ITC organised this event in Stuttgart in which Spanish manufacturers from the metal industry met with German Sales Rep from the sector.

On the 26th January, total of 50 meetings were held in Stuttgart between commission agents and 7 Spanish companies all members of the Metallurgical Industries Manufacturers’ Union (CENTREM) which provides help to its members in developing their overseas trade. International Team Consulting worked with Centrem to select the participants, defining the profiles of the sales agents that fitted with the size of the individual participants, the bespoke search for each agent and, finally, the filtering of these contacts with the goal of matching individual agents to particular companies.

This is a made-to-measure service for each company which means that companies offering a very wide range of diverse products and services within the metal industry were able to get together with partners who are already representing complimentary products and have an established client based in Germany.

The main aim of the event was to put the manufacturers in touch with the right people, set up a lasting and stable sales representation and to establish business plans between the German agents and Spanish companies.

It is vitally important that proper follow-up continues after the initial meetings and negotiating agreements. We cannot stress enough the importance of continuing contact with the sales agent, paying great attention to the need for product training and continual support of the agent by the factory.