Expansion into the French market was simply a question of following instructions and advise from ITC. Guided by the programme they prepared for us and by adhering to their guidelines we were able to establish a bridgehead in France. Most importantly was the sensation of absolute co-ordination between ITC and ourselves.
After a slow patient preparation, we made our first trip to France to get a feeling for the market. This first trip was quickly followed by others equally well prepared. It is at this moment when you realise that you have placed your bets on a winning team with a profound understanding of export trade processes.
We had already consolidated our first customers in France after only 9 months and expectations for further expansion in the market are very high.