In Andorra on 24th March, Cristina Danón, Consulting Partner in International Team Consulting, led a seminar on Participation in International Fairs. The target audience were Andorrran businessmen and was organised by the Andorran Chamber of Commerce, Industry and Services.
Cristina Danón stated that overseas trade is vital to growth and to be able to compete effectively, brings in business and creates stability within the company. One way of approaching international markets is through international fairs and shows.
Several points were touched upon during the seminar, particularly with regard as to how to approach the international events effectively:
- Introduction as to whether to visit or exhibit. Main specifications of fairs in Europe, the US and developing countries.
- Advantages of International Fairs.
- Tools to find the ideal fair for you.
- The importance of pre-planning, setting up a budget, pre-fair communications, the exhibition, follow-up….
With the aim of continuing to offer high quality business management and international trade advice in Andorra, on 21st April Cristina Danón will lead another seminar in the Andorran Chamber of Commerce devoted to exporting to Eastern European countries entitled: “The East is not only Russia”.