B2b Event

Export to Germany: keys to market entry

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Export to Germany

The German market presents multiple opportunities for a Spanish company. Our consultancy runs more than 200 projects a year, a large part destined to Germany, and realizes that Spanish companies coming from a great variety of sectors, manage to penetrate the market. The keys? There are many! We would emphasize adaptability, flexibility, service, product and price. Also, having a good sales agent and / or distributor targeting the right customer, can help boost export sales of Spanish products in the German market, always counting with the support of the Spanish company.

On the 4th May 2017, we will celebrate the event “Germany: Keys to market entry” in the Valencia Chamber of Commerce. One of the keynote speakers of the event will be Cristina Danón, ITC Managaing Partner with extensive experience in the German market. “Germany: Keys to market entry” is aimed at exporting companies or potential exporters interested in knowing the particularities of the German market and the tools to address it.

The programme of the event:

  • 09:45 am: Reception of assistants and hand out of documentation.
  • 10:00 am: Opening by Mr. Vicente Mompó, Director of the Valencia Chamber of Commerce’s International Department
  • 10:15 am: Doing business in Germany. Keys to success and frequent errors, introduction by Ms. Cristina Danón, Managing Partner of ITC
  • 10:35 am: Tools for market entry, presentation by Ms. Cristina Danón, Managing Partner of ITC; D. José Orero, Association of Sales Agents and Ms. Rut Soriano, Valencia Chamber of Commerce’s International Department
  • 11:35 am: Testimony of Valencian companies in Germany.
  • 12:15 am: Colloquium and closing.
  • 12:20 pm: Individual meetings with speakers (upon previous e-mail request)

Place of celebration:

Headquarters of the Valencia Chamber of Commerce / Poeta Querol, 15, 46002 Valencia

Companies interested in attending the event can register for free at the following link:



B2B Meetings between German Sales Rep and Spanish Manufacturers in Stuttgart

El objetivo de este evento era proveer a los fabricantes con los agentes comerciales alemanes adecuados.

The main aim of the event was to put the manufacturers in touch with the right German agent for them.

ITC organised this event in Stuttgart in which Spanish manufacturers from the metal industry met with German Sales Rep from the sector.

On the 26th January, total of 50 meetings were held in Stuttgart between commission agents and 7 Spanish companies all members of the Metallurgical Industries Manufacturers’ Union (CENTREM) which provides help to its members in developing their overseas trade. International Team Consulting worked with Centrem to select the participants, defining the profiles of the sales agents that fitted with the size of the individual participants, the bespoke search for each agent and, finally, the filtering of these contacts with the goal of matching individual agents to particular companies.

This is a made-to-measure service for each company which means that companies offering a very wide range of diverse products and services within the metal industry were able to get together with partners who are already representing complimentary products and have an established client based in Germany.

The main aim of the event was to put the manufacturers in touch with the right people, set up a lasting and stable sales representation and to establish business plans between the German agents and Spanish companies.

It is vitally important that proper follow-up continues after the initial meetings and negotiating agreements. We cannot stress enough the importance of continuing contact with the sales agent, paying great attention to the need for product training and continual support of the agent by the factory.

Video of the Hispack and Bta Fairs at the Barcelona Fair

The Organisers of the Barcelona Fairs contracted ITC to provide their consultancy services to promote attendance at international exhibitions.  In just three days, ITC managed to arrange more than 400 B2B meetings between companies from around the world and Spanish ones. The person in charge of scheduling and organising the meetings was Maribel Delgado.