Germany holds the best european economy, also in third place on a global scale in exportation in addition of being an innovative and very competitive market, where excellence and quality run parallel to each other. One of the bases of this strong position is the food industry, which fuels a very diversified sales network.
Although, for some the German cook does not vary that much from the sausage and knuckle of pork typical from the south part, German food is far more than these stereotypes.
With a good and strategic localization, it is the largest beverage and food market in Europe, which offers many opportunities for both consumers and producers. Food and beverage companies worldwide account for more than 170.000 different food products.
Approximatively 82 million of consumers make Germany the largest retailer of food and beverage in Europe. Food turnover increased by a total of 2,3%, approaching 191 billion of euros in 2015. Other important distribution channels include the sale of food services (73,6 billion of euros), and the export of processed food (55,3 billion of euros).
The beverage and food industry is the third largest sector of German industry. There are just over 5.800 small and medium-sized businesses employing approximately 560.000 people.
The largest segments of this industry according to production are meat and sausage products (24%), dairy products (14%), prepared products (10%) and confectionery products (9%).
Currently Germany is the third largest exporter and importer of food and agricultural products worldwide. By 2015, imports have increased by more than 6%, 74.5 billion of euros, which places Germany as the most important importer of foreign products by its net imports of food and Beverage on the European market.
It is a very open market with new cultural influences and gastronomic trends, which therefore offers great commercial opportunities. This makes the German industry known not only for its quality but also its adaptation to meet the changing tastes and needs of consumers.
Although the country seems uncertain about the future of the euro area and international trade agreements, its dominance in Europe is still very present. As for the prospects of future market, industry analysts predict positive growth for 2017. Consumers trend to buy more quality, participate in fair trade, also healthier products. Therefore, the food industry is at this time one of the sector with a lot of opportunities for Spanish companies. Germany continues to be an engine of the world economy by its weight in terms of capital and its exports of consumer goods.