ITC attracts Distributors to ANUGA

With a population of 82 m the German Food & Drinks sector is one of the largest in Europe. The underlying cultural mix and mobility of the general public have meant that we have seen an increased interest in exotic products and foreign fare on the one hand and, on the other, a predilection for frozen or ready-to-eat meals, functional and healthy foods and organic produce.

International Team Consulting was engaged by a Lithuanian government organisation to organise meetings between German importers and distributors and a group of Lithuanian companies at the largest Food Fair in the World, ANUGA which was held in Cologne from 10th to 14th October. The results were excellent, more than 20 German distributors held meetings on the stands of the Lithuanian group under the supervision of our team of native German speaking consultants co-ordinated by the Project Director, Clàudia Mayer.

The appointments were arranged with distributors who had already been appraised of the Lithuanian companies’ products, had seen their catalogues and expressed interest in meeting exploring possibilities with them.

If you wish to read more about the Food and Agricultural industries in Germany, please read the article we publish here called: “Food & Drink in Germany”.