Since 2008, the once economically solid Europe has been faced with the financial crisis and the recession. Some countries have been obviously more affected than others. For this reason, some Catalan companies realign themselves and look for new perspectives. A lot of them choose the way of internationalization and try to open up new markets such as Sub-Saharan Africa, Asia and economically recovered European countries – Export to Germany
If a Spanish company decides to take the chance to export to Germany, it has to be aware of several important factors, according to Júlia Farre, consultant and manager-partner of ITC. Only a well-structured approach can lead to the results as requested. Every step has to be carefully reflected, planned and executed with highest precision. Every company has its peculiarities which have to be taken into consideration. Aligned with each company, a market and a strategy will be determined.
Moreover, Spanish companies should be aware of the fact that the investment in the internationalization process to Germany can only lead to success in a middle- to long-term point of view. Short –term results cannot be realistically expected. For those companies which have no experience in exporting yet, it is recommended to begin with an easier market. It does not apply of course to companies which already have a partner in Germany or whose products or services are highly demanded on the German market. Such a company should take the opportunity and chance to enter the German market.
According to the propositions of the export expert Júlia Farré, Germany is leader in the sectors motor industry, chemistry, pharmacy, machinery, technology and biotechnology. In the environmental, agricultural and food industry, the Central-European country is also strong.
The key to success is – according to the consultant specialized on the German market – the consistency in the work, the quality of the provided services, punctuality and understanding of the cultural differences.
Finally, exporting is not the only one to cope with the crisis. If the time is adverse for a company to export, Spain also offers possibilities – a strong industrialized country in the center of Europe with competitive products and a strong export volume in other European countries. The opportunity to invest in training and infrastructure is always welcomed and helpful. Despite the strong growth of the BRICs, the European partners can be a better option due to the narrow cultural gap and the geographical distance.